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Should you hire a real estate broker to sell your property or do it yourself?

Selling without a real estate broker?

Many people think that selling a property is easy and doesn't take much time. They think that all they have to do is advertise and visit. It is understandable that the owner wants to save the broker's commission. Owners who first try to sell their property themselves often realise after a while that they have difficulties, that the procedure is complex and that they cannot achieve their goals.

When to hire a real estate broker?

A poorly implemented marketing strategy is difficult to correct in retrospect. That's why it's best to hire a broker from the start.

Why hire a broker?

A professional broker is neutral, rational and impartial. He has a comprehensive view of the market and can evaluate the selling price in an objective way. They have the skills to develop proven marketing and sales strategies. The broker with proven experience knows how to stand out from the mass of offers and position the property effectively. He knows the right target group and defines the right market segments. He selects the appropriate marketing and sales instruments to address the defined target group and to interest them in the property for sale. A real estate agent has an extensive network of contacts, which mainly consists of potential buyers who have been registered. He ensures that all stages of the sale are handled professionally. The real estate broker conducts the sales negotiations and prepares the necessary documents that the buyer needs for the financing application. He knows the formal procedures of a real estate transaction. He provides the notary with all the necessary information and documents for a quick drafting of the deed. He explains the contractual clauses to the seller and the buyer and advises them on the conclusion of the sales contract.

Which real estate broker to choose (training and experience)

It is best to use an experienced broker who has completed a recognised professional training course and passed the exams. In Switzerland, the federal real estate broker's certificate or the Real Estate Trustee with Advanced Federal Diploma of Professional Education and Training), previously known as the federal diploma for real estate managers and brokers, is recognised at federal level. Only a broker with recognised training and in-depth professional knowledge can provide you with all the services you need to sell your property at the best conditions and with complete peace of mind. In addition, he or she can give you valuable advice during all stages of the sale, especially during the negotiation and preparation of the sales contract. Unfortunately, there are still brokers on the market who do not have the appropriate professional training and who come from a different sector. By their actions, they damage the reputation of the entire real estate sector.

The best real estate brokers

The best real estate brokers have proven professional experience, recognised training, extensive professional knowledge and a wide network of contacts. They enjoy human contact and are empathetic. They accompany and advise their clients throughout the sales process. They are dynamic, motivated, committed and enjoy their work.

 © Written by Esther Lauber, Real Estate Trustee with Advanced Federal Diploma of Professional Education and Training, real estate broker,translated with (free version)


More information that may be of interest to you:

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